Yerba Madre Hires Jimmy DeCicco as SVP of Revenue Growth

Yerba Madre Hires Jimmy DeCicco as SVP of Revenue Growth

Yerba Madre named Jimmy DeCicco SVP of Revenue Growth. DeCicco is co-founder and former CEO of Super Coffee, which he scaled from a dorm room startup to 40,000+ stores, raising $106M Series C and reaching $400M valuation. He'll lead Yerba Madre's next growth phase. The company, formerly Guayakí, commands 86% share in North America's yerba mate market. Congratulations, Jimmy DeCicco!

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